Get more from existing customers

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Sell more to your existing customers

It's five times more expensive to win a new customer than sell to an existing one. This video looks at ways of encouraging customers to buy more from you, including sales promotions and cross-selling.

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Find ways to fully tap the potential of your current customer base
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Identify your most valuable accounts to target new business effectively
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Set up systems and procedures to help keep your customers happy and satisfied
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Simon Gotch reassessed his company's business model to focus on its most profitable customers and products. As a result, he increased profits and improved the quality of the business' offering.

Read Simon's experience

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