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New products and services

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How we developed our new idea - The Aroma Company

The Aroma Company markets devices that help soap and toiletries makers to demonstrate fragrances to customers - to 'smell before they buy'. This video looks at how they tested and refined their product, drew up a marketing strategy and extended their product line.

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Find out if there's a market for your idea

Test the market viability of your idea to decide whether to develop it further
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Trademarks, patents and copyright

Secure your intellectual property (IP) rights and avoid infringing others' IP
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Taking your new idea to market

Understand how and when to develop a new idea and how best to allocate resources
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Grants and support for innovation and R&D

Get help to develop your new ideas and to meet the costs of your R&D investment
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European BIC Network (EBN)

A non-governmental network bringing together Business and Innovation Centres (BICs) and similar organisations across Europe.
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About Designing Demand

Understand how the Designing Demand service can support small and medium sized enterprises (SMEs) in the UK, helping them become more innovative, more competitive and more profitable.
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SBRI competitions

Search and apply for competitions available under the Small Business Research Initiative (SBRI). They provide opportunities for short-term development contracts with government departments.
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Why you must test for success

Carry out thorough and objective product testing to maximise your changes of success.
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