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Win new customers

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Expand your customer base

To grow your business, it’s often necessary to look beyond your existing customer base. This video looks at some of the ways you can do this, including trade shows, direct marketing and referrals.

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How to identify new business opportunities

Look at ways to expand your business offering to win new customers. Decide whether to maximise ...Look at ways to expand your business offering to win new customers. Decide whether to maximise your current product or service or to diversify into new markets.

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How to find new customers

Identify new business opportunities by using customer profiles or diversifying
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Win contracts and subcontracting work

How and why to tender for contracts as a prime contractor or subcontractor
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Ways to target new customers

Learn a range of techniques for targeting new customers. There are options for all businesses, whatever your budget, timescale and logistical capability.
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Grow through new customers or markets

Download a guide on appealing to a new group of customers or entering a new region or country to serve an existing group of customers. Includes practical measures (PDF, 244K).
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Increase your market share

Guide covering strategic options for increasing your market share, including selling more to existing customers, retaining customers and finding similar customers.

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"I increased profitability by expanding my market"

Managing director Paul McCormick expanded his company into new niche markets, with dramatic results. The business increased pre-tax profits by 55 per cent and boosted margins by over 100 per cent.

Read Paul's experience

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Landing public sector contracts

Get advice to help win work available through public-sector contracts. What to expect, how to overcome obstacles and how to get your bid noticed.
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Overview on selling to government

Find out about potential contracts, recognise the kind of procurement processes you may have to follow and know where to find out more about selling to government bodies.
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